Running a successful limo business takes time, patience, and dedication. I know this is a fact. I have spent the last 15 years building my Newcastle Limo hire company into one of the most successful businesses in the area.
Many entrepreneur minded people get the idea to start a limousine service after driving for an established one. They purchase their own vehicle, and try to take on as many new clients as possible.
They go about promoting by word of mouth, business cards, and with directory listings. Once you are able to get clients every night of the week, the ball is rolling. Your next steps entail hiring more drivers, purchasing more vehicles, and taking on more patrons.
When selecting your drivers, you need to remember impressions are everything in this business. Take the massive boom in exotic stretch limos such as the stretch Hummer, stretch Lincoln Navigator, and the stretch Cadillac Escalade for example.
The last thing you want is a portly looking diver, unshaven and in desperate need of a shower to be picking up your clients. Make sure you take note of prospective drivers appropriately. Do they have dirt under their nails? Are they sporting a five o’clock shadow? How would you respond if this driver showed up to chauffeur you around? Try putting yourself in the patron’s shoes when selecting you limo drivers.
Build a website and reach out on the internet. Promoting by word of mouth, in clubs and fancy hotels will only get you so far. If you want your business to expand and prosper you need to utilize all resources available to gain more clients. The internet offers many ways to advertise you livery business.
I know you’re thinking, „But everyone is on the internet, I just want to advertise to the possible local clients!“ Perfect thinking! Many outlets for advertising your limo business online, including Google AdWords, Yahoo Search Marketing and Microsoft’s Ad Center allow you to geo target, meaning you’re only targeting prospective clients in your specified region. The best part of doing this type of advertising is you’re not paying a base rate, like you would in a directory. You only have to pay for the clients who come to your site looking for service.
Service and excellent promotion are critical in running a successful limo service. Keep on top of your drivers. Talk to your clients; get them to tell you what they liked about your service and what they would have liked better. Customer feedback is crucial in getting a feel for where you stand with the patrons. It will help you transition to the service the customer wants. Most of all use any resources and outlets at your disposal for marketing and you’ll be well on your way to running a successful limousine service.